What Is The Best CTV Advertising Platform?
What questions should buyers ask when making a OTT/CTV ad buy? What technology platform will my ads be running on? Does my vendor own the platform or are they reselling another vendor’s platform? How...
View Article2023 Remembrance, Musicians to Stream in The New Year
Our business and platform is all about CTV advertising. However, you probably didn’t know that JamLoop and our founder Leif Welch have roots in the music industry. With that in mind we wanted to look...
View ArticleHow to Maximize Your CTV and OTT Advertising
Today’s consumer is consuming more and more content through streaming services and connected TVs. This means that marketers need to be looking for ways to reach these viewers, and maximize the reach...
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JamLoop: The Political Advertiser’s Force Multiplier in the Streaming TV Arena
Image caption: JamLoop’s ability to scale advertising campaigns with good reach and frequency in small geographies and deliver political ad schedules in full with no surprises. JamLoop – a buying...
View ArticleCTV Advertising Opportunities Soar
In November 2023 for the first time more people signed up for ad supported streaming TV services – over 11 million, versus those who signed up for ad-free streaming subscriptions. MediaPost’s Wayne...
View ArticleAdExchanger: This DSP Sees A Future With Local Streaming Advertisers
AdExchanger Associate Editor Alyssa Boyle spoke with our Founder/CEO Leif Welch for an article on the CTV advertising landscape. The article lays out what sets the JamLoop CTV ad platform apart from...
View ArticleLeveraging JamLoop’s DSP Technology for Effective CTV and OTT Advertising
CTV (connected TV) and OTT (Over-The-Top) advertising have witnessed a significant surge in demand, driven by the shifting viewing habits of consumers towards streaming services. The number of CTV...
View ArticleTiming is Crucial for Political Advertising: Delaware Campaign’s CTV Success...
In the world of political advertising, effective timing is crucial. A recent example involves a Delaware-based advertising agency, relatively new to Connected TV (CTV) and Over-The-Top (OTT)...
View ArticleAdExchanger CTV Connect Conference Highlights
A fantastic AdExchanger‘s #CTVConnect conference – the one source to understand the facts around #ctvadvertising #OTTadvertising #streamingTV. Image on upper right: from right to left, JamLoop‘s Ted...
View ArticleElections 2024: CTV Advertising Will Tip Scales in Voter Turnout Battle
In the ever-evolving landscape of political campaigning, connected TV (CTV) advertising has risen to prominence as a powerhouse for voter engagement. With staggering 67% of the voting population tuned...
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